Craig Leon, MBA, has a long history of commitment to eco-agribusiness. Back in the 1980s, Craig embarked on educational and cultivation programs to help reignite the production of quinoa and other local highland crops in conjunction with rural communities and was the country’s first exporter of yellow honeydew melons to Europe. In 1992 he co-founded Andean Organics, Ecuador's first commercial certified organic vegetable business, becoming the top supplier of loose leaf lettuce and organic vegetables to Ecuador’s leading supermarket chain “Supermaxi,” high-end restaurants, and American Airlines.
Craig graduated summa cum laude in Economics from Princeton, where he won the Pyne Prize as outstanding undergraduate. His award-winning thesis “No More Banana Republic” focused on the marketing and agronomic potential of non-traditional crops from Latin America. After graduation, he spent a Fulbright year in Israel conducting econometric marketing research for the country’s lead export company Agrexco. At Harvard Business School, Craig was a World Bank Scholar, a case writer, and winner of the Uhlmann Long Term Research Report Prize in Agribusiness.
Craig has also spent two decades at Institutional Investor, in a wide array of directorial and managerial roles globally (most recently Corporate Research Director for Asia), time during which he formed an award-winning documentary film company, Future History Films.
Having acquired 150 acres of cloudforest bordering the Coca-Cayambe National Park, rich in wild edible plants, Craig hopes to help restore this biome and provide a new ecological and inclusive model for sustainable wild food production that also protects at-risk animals that inhabit the cloudforest.